SlideShare a Scribd company logo
1 of 12
Understanding Audiences and Target Audiences TASK THREE  Clare Dodkins
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating Audiences
Counting Audience   ,[object Object],[object Object],[object Object]
THE HYPODERMIC NEEDLE ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Two-Step Flow ,[object Object]
Uses and Gratifications: Katz and Blumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reception Theory ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Why audiences may respond differently to the same media text for AS Media
Why audiences may respond differently to the same media text for AS MediaWhy audiences may respond differently to the same media text for AS Media
Why audiences may respond differently to the same media text for AS Media
rioduval
 
1b Audience essay plan
1b Audience essay plan1b Audience essay plan
1b Audience essay plan
aquinasmedia
 
Audience Research
Audience ResearchAudience Research
Audience Research
hblyth
 
Using conventions from real media texts
Using conventions from real media textsUsing conventions from real media texts
Using conventions from real media texts
cigdemkalem
 
How media producers define their target audience
How media producers define their target audienceHow media producers define their target audience
How media producers define their target audience
mattwako
 
Digital Media Sectors & Audiences
Digital Media Sectors & AudiencesDigital Media Sectors & Audiences
Digital Media Sectors & Audiences
Kate McCabe
 

What's hot (18)

Audience
AudienceAudience
Audience
 
Audience Research
Audience ResearchAudience Research
Audience Research
 
Assessment 1A with answers and mark scheme
Assessment 1A with answers and mark schemeAssessment 1A with answers and mark scheme
Assessment 1A with answers and mark scheme
 
Why audiences may respond differently to the same media text for AS Media
Why audiences may respond differently to the same media text for AS MediaWhy audiences may respond differently to the same media text for AS Media
Why audiences may respond differently to the same media text for AS Media
 
AS Y1 Media Studies 1.1 induction 2020
AS Y1 Media Studies 1.1 induction 2020AS Y1 Media Studies 1.1 induction 2020
AS Y1 Media Studies 1.1 induction 2020
 
Audience media presentation
Audience media presentationAudience media presentation
Audience media presentation
 
Audience & Media
Audience & Media Audience & Media
Audience & Media
 
1b Audience essay plan
1b Audience essay plan1b Audience essay plan
1b Audience essay plan
 
4. audience reception
4. audience reception4. audience reception
4. audience reception
 
ASY1 Media Studies Audience Response
ASY1 Media Studies Audience ResponseASY1 Media Studies Audience Response
ASY1 Media Studies Audience Response
 
Audience
AudienceAudience
Audience
 
1. an introduction to audiences
1. an introduction to audiences1. an introduction to audiences
1. an introduction to audiences
 
Audience Research
Audience ResearchAudience Research
Audience Research
 
Audience
AudienceAudience
Audience
 
Target Audience
Target AudienceTarget Audience
Target Audience
 
Using conventions from real media texts
Using conventions from real media textsUsing conventions from real media texts
Using conventions from real media texts
 
How media producers define their target audience
How media producers define their target audienceHow media producers define their target audience
How media producers define their target audience
 
Digital Media Sectors & Audiences
Digital Media Sectors & AudiencesDigital Media Sectors & Audiences
Digital Media Sectors & Audiences
 

Similar to Understanding audiences and target audiences

Audience Research And Target Audiences
Audience Research And Target AudiencesAudience Research And Target Audiences
Audience Research And Target Audiences
hurtwoodhousemedia
 
G325 audience theory applied march 2014
G325 audience theory applied march 2014G325 audience theory applied march 2014
G325 audience theory applied march 2014
JadeMitha
 
Defining your audience
Defining your audienceDefining your audience
Defining your audience
claireebone
 
Defining your audience
Defining your audienceDefining your audience
Defining your audience
claireebone
 
Audiences revision booklet
Audiences revision bookletAudiences revision booklet
Audiences revision booklet
sssfcmedia
 

Similar to Understanding audiences and target audiences (20)

Powerpoint To Help Task 3
Powerpoint To Help Task 3Powerpoint To Help Task 3
Powerpoint To Help Task 3
 
Task 3
Task 3Task 3
Task 3
 
Audience Research And Target Audiences
Audience Research And Target AudiencesAudience Research And Target Audiences
Audience Research And Target Audiences
 
Key Concepts
Key ConceptsKey Concepts
Key Concepts
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Key Concept Research
Key Concept ResearchKey Concept Research
Key Concept Research
 
G325 1b audience
G325 1b   audienceG325 1b   audience
G325 1b audience
 
Media powerpoint key concepts
Media powerpoint key conceptsMedia powerpoint key concepts
Media powerpoint key concepts
 
Ad pp everything .pptx
Ad pp everything .pptxAd pp everything .pptx
Ad pp everything .pptx
 
G325 audience theory applied march 2014
G325 audience theory applied march 2014G325 audience theory applied march 2014
G325 audience theory applied march 2014
 
Defining your audience
Defining your audienceDefining your audience
Defining your audience
 
Defining your audience
Defining your audienceDefining your audience
Defining your audience
 
Four key concepts of media studies
Four key concepts of media studiesFour key concepts of media studies
Four key concepts of media studies
 
Audiences revision booklet
Audiences revision bookletAudiences revision booklet
Audiences revision booklet
 
Demographics and Psychographics
Demographics and PsychographicsDemographics and Psychographics
Demographics and Psychographics
 
Four key concepts
Four key conceptsFour key concepts
Four key concepts
 
Key concept audience
Key concept audienceKey concept audience
Key concept audience
 
MIL for Teachers Module 10: Audience
MIL for Teachers Module 10: AudienceMIL for Teachers Module 10: Audience
MIL for Teachers Module 10: Audience
 
Audience Keynotes
Audience KeynotesAudience Keynotes
Audience Keynotes
 
2. Media audiences
2. Media audiences2. Media audiences
2. Media audiences
 

Understanding audiences and target audiences